Following the development of Yaygit’s core brand identity, we extended the system into a small, intentional merchandise collection. The pieces were designed to reinforce the café’s organic, vegan ethos and its focus on nurturing both gut and soul. Each item features original phrases developed for the collection, paired with distinct graphic treatments that remain grounded in the established brand standards. The result is a cohesive and expressive extension of the brand, translating Yaygit’s warmth and wellness-forward philosophy into wearable, everyday touchpoints.
