Introduction
A brand system only works if it translates. These four websites represent the full arc of how I approach web design — from information architecture and content strategy through visual design and build — ensuring that what we built for the brand shows up with the same clarity and intention online.
01 — Amber Thompson Design Co.
Amber is a muralist based in South Carolina whose work spans commercial and public spaces. After developing her brand identity, the challenge was translating a highly visual, tactile practice into a website that could showcase her portfolio without overshadowing the work itself.
I designed the site and collaborated with a developer to build it in WordPress, focusing on creating a clean, editorial framework that lets her murals lead.
02 — For Keeps Film Co.
Following the full brand development for For Keeps, the website needed to carry that same warmth and intentionality into a functional client-facing experience. Wedding clients make emotional, high-investment decisions, so the site needed to feel as considered as the films themselves.
I designed and built the site in Squarespace, with an emphasis on storytelling flow and conversion — guiding couples from first impression to inquiry.
03 — Heather Muriello Social
Heather is a content consultant for wine and hospitality brands — a niche audience that expects a certain level of taste and polish. After completing her brand identity, the website needed to position her as a credible expert while remaining approachable and easy to navigate.
I designed and built the site in Squarespace, balancing editorial sophistication with clear service communication.
04 — Teach to the Text
After leaving the classroom, this educator developed her own homeschool curriculum and needed a brand and web presence that could support both credibility and commerce. The site needed to serve two audiences simultaneously — parents evaluating the curriculum and educators looking for resources.
I designed and built the site in WordPress, working through information architecture first to ensure the content hierarchy served both audiences clearly before any visual decisions were made.