01 — Background
Komi offers personalized meal plans for children, developed by registered dietitians and brought to life by chefs. The brand needed to communicate both nutritional credibility and emotional reassurance, speaking to parents who want expert guidance without clinical coldness.
The challenge was to build a system that felt trustworthy, warm, and scalable as the product expanded across digital platforms.
02 — The Project
We developed the full brand identity from the ground up, establishing positioning that balanced clinical authority with parent-friendly approachability. The visual system pairs confident typography and structured layouts with soft color choices and welcoming graphic elements.
The brand was designed to extend seamlessly across web, social, app interfaces, and print, ensuring cohesion as the product grows and evolves.
App Design
03 — Approach & Outcome
While the product serves children, the decision-makers are parents. The brand needed to feel engaging and optimistic enough to resonate with kids, yet credible and reassuring for parents making nutritional choices.
The solution was a structured but inviting system that communicates expertise without feeling clinical, and warmth without sacrificing clarity. The result is a scalable identity that speaks confidently to both audiences while reinforcing trust at the point of decision.
Social Template
Social Template
Social Template
Social Template
Social Template
