01 — Background
Heather Muriello is a content creator and strategist partnering with wine and hospitality brands to strengthen storytelling and elevate social presence. As her business evolved, she needed a brand identity that reflected both her strategic expertise and her approachable, relationship-driven style.
The goal was to create a visual system that felt refined and credible within the hospitality industry, while remaining warm and personal.
Color Palette
02 — The Project
We developed a full brand identity designed to balance polish with personality. The system pairs classic serif typography with vibrant color accents, creating a clean foundation with moments of energy and distinction.
The identity was built to support digital-first applications, including website and social platforms, while maintaining flexibility for future expansion into client-facing materials and presentations.
Brand Pattern
Brand Letterhead
03 — Approach & Outcome
The central tension was expertise versus accessibility. The brand needed to communicate strategic authority to wine and hospitality partners while still feeling collaborative and personable.
The solution was a restrained, editorial-inspired system that feels thoughtful and confident without being overly corporate. The result is a cohesive, modern identity that positions Heather as both a trusted strategist and a creative partner.
