01 — Background
HealthMPowers is a Georgia-based nonprofit focused on helping children and their communities achieve lifelong health. As the organization evolved, its visual identity no longer reflected the energy, scale, or clarity of its mission.
The goal was to evolve their existing identity to be a modern, mission-forward brand that could unify internal teams, strengthen community presence, and support growth across programs and partnerships.
Brand Guidelines for Rebranded Identity
02 — The Project
We led a full rebrand, creating a dynamic visual system rooted in bold color, geometric structure, and confident typography. The identity was designed to feel energetic and optimistic while maintaining credibility and clarity for educators, donors, and community partners.
The system was built for flexibility, supporting everything from digital campaigns and impact reports to internal materials and event collateral. Each element reinforces HealthMPowers’ commitment to youth health education and community empowerment.
Envelope Design for End of Year Report Materials
25th Anniversary Logo Design
03 — Approach & Outcome
The primary challenge was balancing playfulness with professionalism. As a nonprofit serving youth, the brand needed vibrancy and accessibility, but also structure and authority to resonate with institutional partners and funders.
The result is a cohesive identity that feels modern, scalable, and mission-driven. The refreshed brand balances vibrancy with versatility, allowing playful elements to be dialed back for moments that require greater resonance and authority, or amplified to evoke energy and momentum.
Brochure Design
