Copelands of New Orleans Rebranding

The Copeland’s of New Orleans brand was refreshed to modernize a beloved regional restaurant chain with decades of history and a loyal fan base, while preserving the legacy and warmth guests know and love. The challenge was balancing strong brand recognition with a more contemporary energy, aligned with the newly renovated Covington, LA location—the first to debut the updated design. The refreshed identity blends tradition and today: a warmer, handwritten script nods to the original mark, paired with an elevated color palette, approachable typography, and updated photography direction. The result feels relaxed yet refined, honoring the brand’s roots while welcoming a new generation of diners.