Tielka Tea Rebrand

Polish founder Rebecca Domorev fell in love with tea during the northern winters and wanted to bring this joy to the warmer climate of Australia. Tielka loose leaf tea is a fairtrade product and 100% organic, which needed to be reflected in the companies re-branding.

The brand was designed to demonstrate the amount of love and time that goes into each packet and as a result, custom illustrations were created to distinguish each flavour of tea. Poland is known for it’s large forest areas, therefore the green was an important choice for the branding of Tielka Tea, as they wanted to be reminded of their original heritage and represent the organic ingredients that go into their products.