The Shoe Camaraderie

After completing a sandal making workshop with Lisa from The Shoe Camaraderie, we looked at how we could evolve the brand and workshop experience through the use of graphics and take home shoe making kits.

Simple line illustrations were drawn for all sandal styles and tools used during the workshops. These illustrations were then utilised throughout the workshop material, take-home kits and on the website. Through this process, Lisa and I worked together to develop an overall aesthetic for branding and marketing material including a style for product photography and social media.